5 Steps to a Successful Christmas Affiliate Marketing Period

1. Look Back at your last Christmas Affiliate Marketing Campaign

First of all, take long hard look at the Christmas Affiliate Marketing period last year. Dig out and search through your data from the previous year. Take a look at what worked and what failed in the run-up to Christmas and beyond into the New Year. Examine the promotions that you ran and the impact these had on both your sales and your profitability. If you are focused on growth perhaps you see ways in which to secure huge customer growth despite taking a hit on your profits? Alternatively, ensure that you only follow through on methods that were profitable during the last Christmas Affiliate Marketing period. This will form a stable base to which you can add new elements.

2. Search for Something New

Look for any new niche products that could work well leading up to the Christmas Affiliate Marketing period and then into the New Year. Is there a new Christmas Affiliate Marketing Campaign that you need to be part of, perhaps a new twist on Letters from Santa or has a new exercise or weight loss trend emerged over the past year? Check the toys that are expected to be huge with kids this Christmas. These are often in short supply in the run-up to the holidays. Could you help parents see which stores still have them in stock? Can you identify alternative products that could benefit from these shortages?

3. Embrace New Technology

Christmas Affiliate Marketing is always changing so make sure you are aware of any technological advances that could give you the edge this holiday season. Would Browser Notifications help boost holiday sales? Are there any improvements you can make in your social media, perhaps new tools could save you time that you can dedicate elsewhere?

4. Ask Questions

Hopefully, you are not the only one busily preparing for the holiday season, drop an email to your major affiliate partners and see if you can get a preview of their Christmas Affiliate Marketing strategy. You might get an insight into something new or innovative that is happening this year. Look to see if they are willing to partner with you on some exclusive deals or provide competition prizes in return for additional promotion.

5. Optimise for Mobile before the Christmas Affiliate Campaign

You could be losing over 10% of your mobile traffic this festive season if your site has not been optimised for mobile traffic. Across Black Friday and Cyber Monday over 50% of traffic came from mobile devices and this is expected to surge this year. Some networks also identified an increased conversion rate delivered by mobile traffic in comparison to desktop browser traffic. So you should make sure your site is fully responsive and easy to use on a mobile device during this Christmas Affiliate Campaign.