About

Founded in 1998, Orchestrated has been active in the paid for performance marketing sector since its inception. Our initial web presence pre-dated the formation of the company, with several popular sites within the music sector established as early as 1994. These sites formed an initial partnership with the first company to enter the affiliate marketing arena in November 1994, CDNOW.

As more and more companies began to recognise the benefits of paid for performance marketing, the number of partners grew exponentially as did the range of product and services available for promotion. It was this rapid growth of opportunities that lead to both the formation of the company and the subsequent launch of several consumer offer sites. These sites, which highlighted the best deals and offers available on the Internet proved to be hugely popular and rapidly built up a large following within the United Kingdom.

At this time the first affiliate networks were launched in the UK. These networks allowed affiliates to work with numerous merchants whilst retaining a single point of contact and payment. Orchestrated was an early affiliate partner with the majority of these networks as they were formed and remains so with those that are still in existence.

Since this time Orchestrated has gradually expanded its range of services to include domain marketing, specialised product orientated sites, price comparison, voucher codes, and email marketing.